Copywriting tip for today!
March 22, 2010 Gary BowlesOur tip of the day comes from Ben Settle’s Copywriters crib sheet:
One of the most useful pieces of advice that I ever heard about soothing angry customers came from Dan Kennedy in one of his newsletters a few years back when he said, “its hard to be mad at someone who gives you ice cream.”
He was talking about how some airline had dropped the ball on passengers and, to make up for it they gave everyone free ice cream.
I’ve seen this in other areas too. I know a person who saved her job after a terrible mistake simply by getting everyone at the office pizza and doughnuts the next day.
The point?
Its hard to be mad at someone who does nice things for you…
Til later,
Gary B.
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